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Field Marketing

  • Guerilla Marketing
  • Leaflet Distribution
  • Field Marketing
  • Experimental Marketing
  • Non Traditional Marketing

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Why Field Marketing - Introduction

Why’s field marketing services are the perfect tonic for the growing apathy towards traditional advertising amongst today’s media-savvy consumers. We aim to excite, engage and entertain consumers, and we never disappoint.

 

We have access to the UK's largest network of field marketing personnel, promotion staff, models, leafleting teams and commercial actors, and this has made it possible for us to create and execute innovative and effective field marketing campaigns all over the UK and Europe - from Manchester to Madrid.

 

Why's friendly field marketing team are always available to offer you expert advice and inspiration. We’d be happy to provide you with some no obligation costed activity proposals should you require them. Please feel free to contact us at anytime and in the meantime take a look at the amazing range of creative field marketing services we offer.

 

  • We own and operate nationwide field marketing teams.
  • Based in 70 cities of the UK and Europe.
  • We represent brand leaders in all major industries.
Why Field Marketing - Guerilla Marketing

By using ‘guerrilla’ marketing tactics we’re able to create maximum impact with the minimum spend. We like to think of it as a creative way of levelling the playing field – it gives smaller brands the ammunition to take on the global super powers with their big bucks budgets and win.

Why will work closely with you to ensure that we get the right tactics and strategy for your ambient or guerrilla marketing campaign. Our experts will provide with a cost effective plan of action to really get the most out of your budget. Like a lot of marketing, often the medium is the message, and therefore we put a lot of time and effort into planning, making sure we select the type of ambient activity that best reflects your brand values. We have the personnel to execute these plans efficiently and effectively in any city or town you wish, across the UK and Europe, ensuring your campaign is a resounding success.

 

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Why Field Marketing - Leaflet Distribution

Why specialise in the effective, highly targeted distribution of flyers and all types of printed materials, including leaflets, vouchers, magazines, pamphlets and newspapers.

The effectiveness of these campaigns is often grossly underestimated, but unlike more fashionable forms of advertising that adopt a blanket approach to marketing, flyer distribution enables you to target a specific type of person. Our expert team can provide you with advice on prime leafleting locations, ensuring your marketing material lands in the hands of the right people. But before we do anything we take the time to understand our clients business and what they hope to achieve. Only then do we decide upon the best course of action.

 

Here are just some of the reasons why our flyer distribution team are a class apart:

 

  • High Calibre Promotion Staff
  • Highly Targeted / Any Location
  • Hand to Hand Distribution
  • Ground Level Coverage
  • Door to Door / Solus
  • No Wastage or Litter

 

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Why Field Marketing - Field Marketing

Unlike any other form of advertising, field marketing has the potential to be totally unique to your brand. Why know exactly how to unlock that potential. No two field marketing campaigns are the same. Our creative team will take into account your brand values, target audience and budget before putting into action a highly targeted and innovative strategy designed to create maximum impact.

 

We have many years experience executing high impact campaigns in targeted environments throughout the UK, including supermarkets, high streets, office areas, stations events and universities.

Our field marketing services include:

 

  • Product Sampling
  • Store Merchandising
  • Product Demonstrations
  • Market Research & Data Capture
  • Mystery Shopping

 

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Why Field Marketing - Experimental Marketing

Consumers are bombarded with thousands of marketing messages on a daily basis – hundreds of brands claiming to be the softest, tastiest, fastest or finest without ever attempting to engage the customer. This is where Why’s Experiential Marketing strategy can give your brand the edge. By offering your customers our unique “five senses” brand experience you can connect with them on a whole new level.

 

A marketing campaign can only be deemed successful if consumers remember the brand. However, many businesses fail to recognise that memories are rarely just visual. More often than not they’re associated with tastes, smells, feelings or sounds, sometimes all of those.  To ensure your brand is memorable we create an interactive brand experience – an environment that stimulates all of the senses, so the next time the consumer sees your product it triggers a range of associated positive memories which make it their first choice.

 

Our experiential marketing services include:

 

  • Street Theatre Marketing
  • Live Events
  • Campaign Amplification
  • Costumed Characters
  • Road Shows

 

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Why Field Marketing - Non Traditional Marketing

It would seem that some consumers have built up a resistance to traditional forms of advertising. To combat this apathy we’ve had to think up even more creative ways to grab their attention. Our ambient media tactics have been developed to create maximum cut-through and increase recall by delivering key brand messages during an optimum window of opportunity.

 

Our non-traditional marketing services include:

 

  • Clean Graffiti & Chalk Stencils
  • Stickering & Fly Postering
  • Special Builds
  • Promotional Vehicles
  • Publicity Stunts

 

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