It may sound obvious but buying a house is not like buying an apple or an orange, but that’s the mistake so many other agencies make – they apply exactly the same principles to the property market as they would when answering any other creative brief.

Why Design Media are different. We understand the property market and more importantly, we understand the emotional process of buying a house, what it is that makes people think “this is the place for me”, the place they want to settle down and raise a family, or somewhere to be young, free and single. People buy properties for all sorts of reasons – it could be a commercial or residential investment, a holiday home or a new office. No two developments are ever the same and with that in mind we create bespoke marketing solutions, tailored to meet the aspirations of the target market.

We bring developments to life by creating a lifestyle brand to which people can aspire to through carefully considered and fully integrated corporate and brand identity, brochure design, hoardings and advertising, marketing suites, website design and online marketing, and new media.

A successful marketing campaign is like a house – it has to be built on a solid foundation. This means a watertight strategy must be set in place from the outset. Like all of the work we do for our clients this is always a two-way process. We’ll sit down and discuss whom we are targeting and the best way to reach them before starting work on the creative idea, ensuring no time or money goes to waste.

We also work closely with letting agencies, property companies selling residential and commercial property. We also have vast experience selling homes abroad. We have intellectual property to help run your back office or front end website smoothly and efficiently, no matter how big or small your business may be.

Unlike many design agencies when it comes to advertising and branding we don’t think in terms of press ads and perimeter hoardings. We think flexible, campaignable, BIG ideas. In today’s ever-crowded property market it’s vital that your graphics work doubly hard, and we can achieve this for you through the strength of our thinking.

Shakespeare once famously asked, “What's in a name? That which we call a rose by any other name would smell as sweet”. What he was trying to say was that what matters is what something is, not what it is called. Now while the roses may indeed have smelt just as sweet, we doubt they would have been the lothario’s bloom of choice come February 14th had they been called crudbuckets. And therein lies the importance of branding and choosing the right name for your development in particular.

The name of a place is often just as integral as the look and feel when potential owners come to choosing their new home. People are looking to buy into a dream, a lifestyle – not just a pile of bricks and mortar. Of course everyone’s dreams are different, but by identifying your target market we can create a brand and identity that offers the most appeal.

Why produce 3D floor plans for any development giving a real feel for how the end result will look.

We make sure all our plans and site maps are coloured up and mark clearly so they are completely user friendly.

The importance of a well thought out property brochure should never be underestimated when marketing a new development. There’s a strong chance that your brochure will be the first point of contact your brand makes with potential buyers and therefore it’s vital that it makes the right impression.

Like all good design simplicity is key. We’ll use the right blend of 3D CAD drawings along with floor and site plans to give your customers a feel for the place.

Colours are also very important because they’re known to play a key role in people’s purchasing decisions, so we’ll spend a lot of time talking to you about whether your development is classic or contemporary, cool or cosy, and then set a colour palette accordingly.

We like to think of our brochures as a kind of guided tour through your development. Our intuitive design will inform and inspire – giving the reader just the right amount of information and setting the scene for their imagination to fill in the gaps.

Websites are an extremely powerful sales tool in today’s techno-savvy marketplace. Our web designers will custom-build you a site that not only looks beautiful but feels beautiful too – reflecting the brand values and aspirational qualities of your development.

Perhaps the most important feature of all our web design is what you can’t see. The sites we build are infinitely measurable, meaning we’ll be able to tell you how many people visit your site, at what time, for how long and which pages they were most interested in. This will enable us to continually improve and update the site to ensure you maximise the return on your investment.

As you know, hoardings are required to be placed around the perimeter of a site during development for health and safety reasons, but the real benefit of hoardings however is their marketing power. Thanks to a few busybodies in the EU media space that would normally cost you thousands of pounds is yours to do as you please with for free, and this presents an opportunity that is just too good to miss out on.

Thankfully the creative team at Why Design Media know a thing or two about large format design. That know-how together with our vast experience of the property market is the perfect recipe to create brand messages and graphics with real cut-through.

Every hoarding we design is tailored specifically for the site and development that it belongs to, thus ensuring it compliments your entire suite of marketing materials, adding strength and value to your overall brand.